People - Marie Curie/CIG - The impact of Chinese Acquisitions on the Luxury Made in Italy – MIIFDLUX

The project aimed at assessing the implications of the acquisitions by Chinese MNCs for the "Made in Italy" luxury sector. It is a multidisciplinary project aimed at establishing a model relevant to Chinese MNCs and Italian companies and which can also identify a scenario of mutual benefits for all stakeholders in the sector.

Coordinator: Alessandra Vecchi

Participants from the Department of Management: Alessandra Vecchi (principal investigator), Andrea Lipparini (project mentor)

Duration: from April 2013 to April 2017