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Dipartimento di Scienze Aziendali - DISA

Seminario Vivid now, muted later: how psychological distance shapes responses to image color on digital platforms

6 maggio 2026

Ilias Danatzis - Professore associato di Marketing al Kings College London (Regno Unito)

  • 12:00 - 13:00
  • Online su Microsoft Teams e in presenza : Dipartimento di Scienze Aziendali - Via Capo di Lucca n°34 - Sala Seminari 1, Primo Piano, Bologna
  • Scienza e tecnologia In inglese

Per partecipare

Ingresso libero fino ad esaurimento posti

Programma

The seminar is reserved for the Department of Management’s community. Other interested colleagues can contact Francisco Javier Villarroel Ordenes (francisco.villarroel@unibo.it).

 

The seminar was cancelled because the presenter was sick. 

Short biography

Ilias Danatzis is an Associate Professor of Marketing Analytics at King’s College London, UK. His research interests revolve around services and digital marketing, with an emphasis on (dys-)functional service encounters, digital platforms, organizational frontlines, and the experience economy. His award-winning research has been published in leading academic outlets, such as the Journal of Marketing, MIS Quarterly, Journal of Service Research (AMA Best Service Article Award 2023), and the International Journal of Research in Marketing.

Evento nell'ambito:

DiSA Research Seminars 2026

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The seminars are reserved for the DISA staff and typically held every two weeks. They usually occur at the Department's main venue, and there is a provision for online connection on the Teams platform. Seminars are always held in English. They are organized by the DISA Seminars Committee, which is composed of a contact person for each of the department's disciplinary scientific areas of interest, so that we can work on all areas of interest to our researchers.