Fostering digital literacy among Small and Micro Enterprises: Digital transformation as an open and guided innovation process

Nunzia Coco - New post-doc in ING-IND/35 at the Department of Management. The Seminar is reserved to the Department

  • Date: 01 June 2023 from 13:00 to 14:00

  • Event location: On line (Teams) and live in Aula Seminari 1, via Capo di Lucca 34, Bologna

A rich body of literature reflects on the advantages digital transformation (DT) brings to micro and small-sized enterprises (MSMEs).  Nonetheless, the adoption of new technologies by small organizations may be hindered by their lack of resources and knowledge (liability of smallness).

The study is based on an action-research analytical strategy. It investigates how the resistance of MSMEs to digitalization processes might be overcome by open innovation and Design-thinking techniques, by collecting data on 74 small Italian firms that took part in a national policy initiative aimed at increasing the adoption of Industry 4.0 solutions.

We conducted five in-depth case studies to capture the factors that might facilitate the digitization process in SMEs. The paper discusses and highlights how training and networking initiatives can increase MSMEs’ digital literacy and guide them to adopt new technological solutions strategically. Our results contribute to the current debate about MSMEs' digital transformation and policy-making highlighting specific enablers (and barriers).

The seminar will be held in English.

Major Information: Elisa Villani (