The event is being organized by SIM — Italian Marketing Association, BitBang and the Department of Management of the University of Bologna, and with the support of EuroCC Italy and IAB Italia.
The seminar offers a strategic opportunity to explore how new technologies are enabling hyper-personalized advertising, dynamically generated content, and new consumer engagement models, while simultaneously improving the effectiveness of advertising investments.
A day of speeches, debates, and round tables. At the end of the day will have the exclusive opportunity to experience a virtual visit to the Leonardo supercomputer – one of the most powerful computing infrastructures in the world, hosted at the Tecnopolo.
The event will be held in Italian, with simultaneous translation in English. It is aimed at SIM members and companies by invitation.