Santi Furnari (Cass Business School, UK) - Seminar on NVivo

Publishing qualitative research and using NVivo for qualitative data analysis.

  • Date: 09 December 2020 from 14:00 to 18:00

  • Event location: On line with TEAMS

  • Access Details: Free admission



This workshop covers the conceptual background and practical experience needed to analyze qualitative data using NVivo and illustrates various strategies to leverage qualitative data for publishing in top journals in management. You will learn the fundamentals of qualitative data analysis, the logic underlying coding and Nvivo, and how to use this software as a tool in the context of qualitative data analysis and grounded theory building.


In advance of the workshop, please download the demo version of Nvivo for free here and have it ready during the workshop. We will practice coding and qualitative data analysis with Nvivo together during the event.

Interviews extracts

You are encouraged to read, or familiarize yourself, with the two interviews extracts provided (start with interview 1). They are part of a qualitative paper (authored by Rene Wiedner, Tina Dacin and myself) about the survival of vinyl manufacturing practices in the face of the digital disruption. I will say more about the paper and the interviews during the workshop and I will ask you to code parts of the extracts provided with Nvivo and to discuss your codes.

Please do not distribute the interviews beyond the workshop participants.


The first two readings below are exemplars of qualitative studies that use coding, the other two readings are methodological, hands-on papers providing guidance on how to code. Please read the papers in advance or familiarize yourself with them before the workshop:

               1. Lingo, E. L., & O'Mahony, S. (2010). Nexus work: Brokerage on creative projects. Administrative science quarterly, 55(1), 47-81.

               2. Corley, K. G., & Gioia, D. A. (2004). Identity ambiguity and change in the wake of a corporate spin-off. Administrative science quarterly, 49(2), 173-208.

               3. Locke, K., Feldman, M., & Golden-Biddle, K. (2020). Coding Practices and Iterativity: Beyond Templates for Analyzing Qualitative Data. Organizational Research Methods, in press.

               4. Charmaz (2006), “Coding in grounded theory practice”, Chapter 3, p. 42-71, in Charmaz, K. (2006). Constructing grounded theory: A practical guide through qualitative analysis. SAGE [read the boxes in the chapter if you are short on time].

Instructor’s biography

Santi Furnari is Professor of Strategy at the Business School (formerly Cass), City, University of London. He has held visiting faculty positions at Kellogg School of Management at Northwestern University, Judge Business School at the University of Cambridge, and at the University of Chicago. He completed his Ph.D. at Bocconi University where he also obtained an MSc cum laude.

Prof. Furnari studies how fields, industries and practices emerge, particularly in the context of creative industries and creative projects. He is also an expert of organization design, business models and configurational thinking.

Prof. Furnari uses a variety of theories (such as institutional theory, configurational theory) and methods (such as qualitative methods, historical methods and fuzzy-set/Qualitative Comparative Analysis or fs/QCA).

His paper titled “A Chemistry of Organization” (with Anna Grandori) has been among the first empirical applications of the fs/QCA methodology in organization studies.

His research has been published in leading academic journals, such as the Academy of Management Review, Journal of Management, Organization Studies, Industrial and Corporate Change, Human Relations, and Strategic Organization (among others).

His paper titled “Interstitial Spaces” has received the AMR Best Paper Award for the best paper published in the Academy of Management Review in 2014.

He serves on the Editorial Boards of the Academy of Management Review, Organization Studies, Organization Theory, Strategic Organization, and Journal of Management Studies.