Girlbosses in the media: From boom to bust, the story of an icon

Girlbosses in the media: From boom to bust, the story of an icon

A study by the University of Bologna and the Ivey Business School.

Published: 11 December 2025 | Innovazione e ricerca

The study, "The Rise and Fall of the Girlboss: Gender, Social Expectations, and Entrepreneurial Hype," traces the rise and fall of women entrepreneurs through media narratives, showing how these narratives shape social expectations of them and contribute to both their success and their downfall.

Read the article on UniboMagazine.