Publications
Scientific publications of the last 3 years and currently in print, including monographs, contributions in volumes, and contributions in journals.
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Grewal, Dhruv; Herhaussen, Dennis; Ludwig, Stephan; Villarroel Ordenes, Francisco, The future of digital communication research: Considering dynamics and multimodality, «JOURNAL OF RETAILING», 2022, 98, pp. 224 - 240 [Scientific article] Open Access
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Nazifi, Amin; Roschk, Holger; Villarroel Ordenes, Francisco; Marder, Ben, Bad intentions: Customers’ Negative Reactions to Intentional Failures and Mitigating Conditions, «JOURNAL OF TRAVEL RESEARCH», 2022, 61, pp. 1808 - 1827 [Scientific article] Open Access
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Villarroel Ordenes, Francisco; Diaz Solis, David; Herhausen, Dennis, Customer experience measurement: implications for customer loyalty, in: Keeling Debbie;de Ruyter Ko;Cox David, Handbook of Research on Customer Loyalty, London, Edward Elgar Publishing, 2022, pp. 83 - 94 [Chapter or essay]