Consumer behavior and decision making

People

keywords: Marketing Management Business to Business, Strategic Marketing, Pricing and Value Management
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Musa Essa

PhD Student

Research fellow

Teaching tutor

keywords: Consumer behavior

Stefania Farace

Senior assistant professor (fixed-term)

keywords: visual persuasion, social media engagement, advertising effectiveness, video selling
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Cristoforo Losito

PhD Student

Teaching tutor

keywords: Consumer behavior, Marketing Management
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Marcello M. Mariani

Associate Professor

keywords: Digital transformation, Digital technologies for business, Digital platforms for business, Industry 4.0, Industry 5.0,
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Chiara Orsingher

Full Professor

keywords: consumer behavior, customer satisfaction, meta-analysis, services marketing, digital assitants in the service encounter
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Gabriele Pizzi

Associate Professor

keywords: Category Management, Consumer Behavior, Customer Satisfaction, Marketing, Branding, Innovative Retailing, Consumers'
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Matilde Rapezzi

Adjunct professor

PhD Student

Research fellow

keywords: Impression Management, Social Interactions and WOM, Branding, Social Media
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Daniele Scarpi de Claricini

Associate Professor

keywords: Consumer behavior, Retailing, Turismo, (new) Technologies, Branding
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Annamaria Tuan

Senior assistant professor (fixed-term)