Marketing management and strategy
People
Fabio Guido Ulderico Ancarani
Full Professor
keywords:
Marketing Management Business to Business, Strategic Marketing, Pricing and Value Management
Stefania Farace
Senior assistant professor (fixed-term)
keywords:
visual persuasion, social media engagement, advertising effectiveness, video selling
Novin Hashemi
PhD Student
keywords:
Consumer behavior, Marketing Management
Marcello M. Mariani
Associate Professor
keywords:
Digital transformation, Digital technologies for business, Digital platforms for business, Industry 4.0, Industry 5.0,
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Elisa Montaguti
Full Professor
keywords:
Marketing models, Consumer Choice, Multichannel shopping behavior, entry strategy
Chiara Orsingher
Full Professor
keywords:
consumer behavior, customer satisfaction, meta-analysis, services marketing, digital assitants in the service encounter
Daniele Scarpi de Claricini
Associate Professor
keywords:
Consumer behavior, Retailing, Turismo, (new) Technologies, Branding
Annamaria Tuan
Associate Professor
Francisco Javier Villarroel Ordenes
Full Professor
keywords:
Marketing Analytics, Social Media Communication, Customer Experience, Generative AI