Marketing management and strategy

People

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Carla Freitas Silveira Netto

Research fellow

Teaching tutor

keywords: Multichannel; Business Analytics; Privacy and Self-disclosure; Modelling; Machine Learning techniques; Forecasting
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Elisa Montaguti

Full Professor

keywords: Marketing models, Consumer Choice, Multichannel shopping behavior, entry strategy
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Chiara Orsingher

Full Professor

keywords: consumer behavior, customer satisfaction, meta-analysis, services marketing, digital assitants in the service encounter
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Daniele Scarpi

Associate Professor

keywords: Consumer behavior, Retail environment, Extreme sports, Heritage, Decision making
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Yupal Sanatkumar Shukla

Adjunct professor

PhD Student

keywords: Customer Profitability, Compensation Design for Service Recovery, Digital Services, Destination Branding, Service
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Annamaria Tuan

Senior assistant professor (fixed-term)

Alessandra Vecchi

Assistant professor

keywords: globalization, industrial clusters, international business, international marketing, cross-cultural management