Marketing management and strategy

People

keywords: Marketing Management Business to Business, Strategic Marketing, Pricing and Value Management

Stefania Farace

Senior assistant professor (fixed-term)

keywords: visual persuasion, social media engagement, advertising effectiveness, video selling
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Davide Fiori

Research fellow

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Novin Hashemi

PhD Student

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Cristoforo Losito

PhD Student

Teaching tutor

keywords: Consumer behavior, Marketing Management
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Marcello M. Mariani

Associate Professor

keywords: Digital transformation, Digital technologies for business, Digital platforms for business, Industry 4.0, Industry 5.0,
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Elisa Montaguti

Full Professor

keywords: Marketing models, Consumer Choice, Multichannel shopping behavior, entry strategy
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Chiara Orsingher

Full Professor

keywords: consumer behavior, customer satisfaction, meta-analysis, services marketing, digital assitants in the service encounter
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Daniele Scarpi de Claricini

Associate Professor

keywords: Consumer behavior, Retailing, Turismo, (new) Technologies, Branding
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Annamaria Tuan

Associate Professor

keywords: Marketing Analytics, Social Media Communication, Customer Experience, Generative AI