Marketing management and strategy


foto della persona

Carla Freitas Silveira Netto

Research fellow

Teaching tutor

keywords: Multichannel; Business Analytics; Privacy and Self-disclosure; Modelling; Machine Learning techniques; Forecasting
foto della persona

Elisa Montaguti

Full Professor

keywords: Marketing models, Consumer Choice, Multichannel shopping behavior, entry strategy
foto della persona

Chiara Orsingher

Full Professor

keywords: consumer behavior, customer satisfaction, meta-analysis, services marketing, digital assitants in the service encounter
foto della persona

Daniele Scarpi

Associate Professor

keywords: Consumer behavior, Retail environment, Extreme sports, Heritage, Decision making
foto della persona

Yupal Sanatkumar Shukla

Adjunct professor

PhD Student

keywords: Customer Profitability, Compensation Design for Service Recovery, Digital Services, Destination Branding, Service
foto della persona

Annamaria Tuan

Senior assistant professor (fixed-term)

Alessandra Vecchi

Assistant professor

keywords: globalization, industrial clusters, international business, international marketing, cross-cultural management