Marketing modeling and database marketing

People

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Carla Freitas Silveira Netto

Research fellow

Teaching tutor

keywords: Multichannel; Business Analytics; Privacy and Self-disclosure; Modelling; Machine Learning techniques; Forecasting
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Elisa Montaguti

Full Professor

keywords: Marketing models, Consumer Choice, Multichannel shopping behavior, entry strategy
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Gabriele Pizzi

Associate Professor

keywords: Category Management, Consumer Behavior, Customer Satisfaction, Marketing, Branding, Innovative Retailing, Consumers'
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Sara Valentini

Associate Professor

keywords: Maketing models, Omnichannel Marketing, Customer profitability, Customer Satisfaction with complaint handling
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