Marketing modeling and database marketing

People

PhD Student

Associate Professor

keywords: Digital transformation, Digital technologies for business, Digital platforms for business, Industry 4.0, Industry 5.0,

Full Professor

keywords: Marketing models, Consumer Choice, Multichannel shopping behavior, entry strategy

Associate Professor

keywords: Category Management, Consumer Behavior, Customer Satisfaction, Marketing, Branding, Innovative Retailing, Consumers'

Full Professor

keywords: Marketing Analytics, Social Media Communication, Customer Experience, Generative AI