BUMOLDS: a Business Model for Local Delivery PlatformS

PRIN – Projects of Relevant National Interest

Areas: Consumer behavior and decision making Corporate social responsibility Digital technologies in organizations Marketing management and strategy Marketing modeling and database marketing

Funding Agency: Italian Ministry of University and Research (MUR)

Funding Program: Projects of Relevant National Interest - PRIN 2022

The aim of the BUMOLDS project is to define a prototype of a local delivery platform that creates value by promoting and leveraging local resources while meeting local stakeholders’ needs. Local delivery platforms are poised to generate profits at scale as they actively integrate multiple impacts on society and the environment and put consumers at the core of their business model. Thus, local platforms differentiate from large ones, as they focus on environmental and social value drivers, and purposefully distance themselves from logistics, convenience, and other operational value drivers. Therefore, the BUMOLDS project addresses the following question: Which characteristics should a business model for local delivery platforms have to respect the environment and society while putting the relationship with local stakeholders as its focus?
BUMOLDS has at its core the ability to bring business and local society together while competing with big online platforms that drain resources from the local context. In doing so, it integrates suppliers’ determinants to adopt a local delivery platform; consumers’ willingness to use local delivery platforms and their expectations in terms of habits, attitudes, and product and service choices; the ability to integrate and promote relationships with consumers, suppliers, employees, and other local stakeholders.

DiSA role: Principal Investigator

DiSA Team Leader: Annamaria Tuan

DISA Team members: Marco Visentin, Debora Casoli

Project Partners:

Università Cattolica del Sacro Cuore
Università degli Studi di Bergamo
Università di Pisa

Total project cost: 291, 8421 €

Start date: 29/09/2023 - End date: 28/09/2025

Project website: BUMOLDS (unibo.it)

Financed by the European Union - NextGenerationEU through the Italian Ministry of University and Research under PNRR - Mission 4 Component 2, Investment 11