Strategy Group

The researchers of the group are studying a variety of topics that are relevant for firm success across a range of industries: from competitive analysis to decision making processes, from knowledge management to business modeling, from inter-organizational agreements to growth and change strategies.

The research field focuses on three core themes to offer unique, empirically based insights into contemporary strategic and managerial thinking.


Strategy and competitive dynamics

This thematic area focuses on the relationship between firms’ competitive and growth strategies and the environment. Research in this area addresses a wide range of low- to high-tech industries, from low- to high-tech industries with a special emphasis on creative and service industries.  Internationalization and other related strategies (e.g., re-shoring) are investigated in large as well as small and medium-sized enterprises, focusing on performance, decision-making dynamics, and implementation challenges. We also examine the role of strategy in managing digital transformation, both in incumbent and emerging industries.  In addition, scholars in this field have been working on the tourism industry, aiming to discover the effects of strategic orientation on hotels’ performance, and investigating cultural events and destination management. 


Strategy and innovation

This research stream focuses on strategic choice and implementation in firms engaged in innovative actions, such as developing disruptive innovations, designing new business models, undertaking social innovations, or engaging in open innovation. Scholars operating in this stream have also been working at the intersection of historical methods, lab experiments, and network analysis to study social evaluation processes in market and non-market settings. Other areas of inquiry include the role of women in management, circular economy, and university–industry technology transfer.


Strategy, networks, and entrepreneurship

The third line of research studies the causes and consequences of social networks on a variety of performance outcomes, including the transfer of knowledge among individuals and companies, the discovery and exploitation of new entrepreneurial opportunities, survival, and firm growth. Many researchers have examined the dynamics of inter-organizational social capital inside vertical business networks and their impact on innovation and knowledge-transfer processes. In addition, scholars in this field have developed a sociologically oriented interest in understanding the origin of extraordinary entrepreneurial outcomes and innovations in fields of cultural production.  The group employs a mix of qualitative approaches, large-sample studies, big data analysis techniques, digital data analytics, structural equation modeling, and network analytic methods.