The project aimed at assessing the implications of the acquisitions by Chinese MNCs for the "Made in Italy" luxury sector. It is a multidisciplinary project aimed at establishing a model relevant to Chinese MNCs and Italian companies and which can also identify a scenario of mutual benefits for all stakeholders in the sector.
Coordinator: Alessandra Vecchi
Participants from the Department of Management: Alessandra Vecchi (principal investigator), Andrea Lipparini (project mentor)
Duration: from April 2013 to April 2017