Modelli di marketing e database marketing

parole chiave: Digital transformation, Digital technologies for business, Digital platforms for business, Industry 4.0, Industry 5.0, Big data, Analytics, Artificial Intelligence, Robots, Internet of Things, ICTs & Social media, Inter-firm relationships, Inter-organizational relationships, Networks, Co-opetition, Firm performance, Performance measurement and analysis, Entrepreneurship, Business models, Innovation and innovation management, Consumer behavior, Customer satisfaction, eWOM and online reputation, Revenue management, International business, International marketing, Services sector, Hospitality and tourism industry and events, Destination management, marketing, branding, Creative industries, Organizational learning, Privatization processes, Make or buy decisions Leggi di più

parole chiave: Marketing models, Consumer choice, Multichannel shopping behavior, Strategie di ingresso

parole chiave: Gestione dell'assortimento, Comportamento del Consumatore, Soddisfazione del cliente, Marketing, Marca, Strategie Distributive Innovative, Percezioni di privacy da parte del consumatore Leggi di più