Pubblicazioni scientifiche
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Manaresi, Angelo; Roversi Monaco, Maria Giulia, FRANCHISEE EXCLUSION FROM E-COMMERCE AND THE CASE FOR REFORMING THE EU BLOCK EXEMPTION REGULATION, in: Proceedings - International Marketing Trends Conference BERLIN 16-17 January 2026, Venise-Paris Marketing 6/8, avenue de la Porte de Champerret 75017 Paris, Conference Secretariat c/o ESCP Business School, 2026, 2026, pp. 1 - 10 (atti di: International Marketing Trends Conference, BERLIN - GERMANY, 16-17 January 2026) [Contributo in Atti di convegno]
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Pescatore, Mafalda; Villarroel Ordenes, Francisco Javier; Farace, Stefania; Orsingher, Chiara, TIME IN LANGUAGE: USING TIME-RELATED INFORMATION TO SHAPE CUSTOMER SATISFACTION IN SERVICE CHATS, in: Bridging at the Frontiers: Marketing for a World in Transition - AMA Winter Conference 2026 Proceedings, 2026, pp. 1087 - 1090 (atti di: AMA Winter Conference 2026, Madrid, 12/02/2026) [Contributo in Atti di convegno]
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Casoli, Debora; Guizzardi, Andrea; Mihani, Francesca; Cappiello, Giuseppe, LINKING EFFICIENCY AND SUSTAINABILITY: DYNAMIC PRICING AS SERVICE INNOVATION IN SMART FRIDGES, in: Proceedings of the International Conference Marketing Trends – BERLIN 2026, 2026, pp. 1 - 7 (atti di: International Marketing Trends Conference 2026, Berlin, 16-17 January 2026) [Contributo in Atti di convegno]